Twitter's Blue Bird logo

When Jean-Pierre Dube saw the news that billionaire Elon Musk had abandoned Twitter’s blue bird logo and opted for the Art Deco black-and-white X, the marketing expert thought it was a joke.

“Why take a famous name with many trademarks and delete them all and start from scratch?” Professor Dube teaches at the University of Chicago School of Business.

“In short, this looks weird.” But will it work in the long run? Musk said ad revenue has dropped this month with the big names pulling back, saying he’s cautious about the changes the company is making, including how it handles revenue and midrange content. Sudden withdrawals and unpaid bills also lead to bad news and lawsuits. Fidelity, which owns Companies estimate the company is currently worth just one-third of the $44 billion ($34.3 billion) Musk paid for Twitter in October.

Why Mr. Must X obsession?

Mr. Elon Musk has been interested in the letter X for a long time, although no one knows why.

His first venture in 1999 was, an online banking platform.

When (which by then had merged with PayPal) was bought by eBay just three years later, Mr. Musk earned $165 million. He also owns, which has now moved to Twitter.

Mr. Musk is also the CEO of SpaceX, an American aerospace company founded in 2002.

Sec. Musk also recently announced xAI, the long-awaited artificial intelligence initiative aimed at replacing ChatGPT

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